This is the "Spread the Word" competition we developed for facebook. It started about 2 weeks before launch with a simple teaser clock ticking down to launch date, no information was given other than "Watch this Space". For the actual competition we using a simple, yet effective, toaster animation. The visitor needs to click the play button which triggers the iPad to pop out of the toaster, after which a youtube video for the competition is loaded and the entry form. Non fans are also presented with a fan gate page requiring that they like the page in order to complete the entry form. This competition was developed purely with HTML5 and CSS3 using the new Adobe EDGE allowing for maximum device/platform support. Demo - goo.gl/anwY9